Web copywriting
Internet users are busy and competitors are numerous, so you need copy that impresses your customers before someone else does.
The Internet gives us access to the tools to go about our daily lives a little more quickly, but most markets are saturated by Internet offerings so if your website doesn't stand out, people will simply look elsewhere.
Taking your business aims, unique selling points and company philosophy as a starting point, we can present your key messages in a professional, engaging way that is easy to understand and easy to navigate. We will also ensure that all text is 'keyword rich', meaning that you will stand out better in search engines for the terms most closely associated with your business.
We can also produce writing for e-newsletters, email marketing campaigns and online advertising.
Related Articles
Lost in translation? You don’t know the half of it!
If you've ever played with an online translator like Google Translate, you'll know that while these tools are pretty good, they're not perfect.
Before you entrust such a tool with your promotional copy, head over to the Lost in Translation Multibabel tool and enter it there. The tool will take ...
[read: Lost in translation? You don’t know the half of it!]
Lost for words? Five novel ways to beat writer’s block
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[read: Lost for words? Five novel ways to beat writer’s block]
Selling in a foreign language
This is a guest post by Mike Garner, director of Really Good Writing, 4Networking's oldest members and specialists in bilingual French and English online marketing and digital PR.
In the 1980s there was a travel agency in Paris not far from the Gare du Nord whose name escapes me but whose ...
[read: Selling in a foreign language]
Error avoidance! Minimise your mistakes
Startlingly large numbers of businesses seem to rely heavily on Microsoft Word’s spellchecker alone to catch errors in their professional communications. This can be dangerous practice, as mistakes are frequently missed by machines, particularly where the mistake is more to do with the grammar than spelling.
Poor punctuation, grammar and spelling ...
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Honouring journalistic excellence
The Workworld Media Awards 2009 is an independent scheme, which has highlighted excellence in journalism for 23 years.
The awards honour written and broadcast journalism, covering the fields of work, management, business and economics.
There are eight categories available:
Reporter of the year
Feature journalist award
Columnist of the year
Broadcast programme award
...
[read: Honouring journalistic excellence]
