I’ll be in London next month, sharing some thoughts on social media and digital engagement as part of CIPR’s Social Summer and Mumsnet’s Blogfest.
Here are the details…
CIPR Social Summer
Measuring social media without blowing the budget, Thursday 8 November
Now that social media has gone mainstream, many companies are keen to get involved. But even larger brands will want to dip their toe in the water and see proven, quantifiable results before committing budget, which often means the funds won’t stretch to relatively high investment monitoring tools such as Radian, Meltwater or Alterian.
In the battle to integrate social media solidly into a brand’s marketing strategy, it pays to focus initial spend on the essentials and seek out free or low cost monitoring and measurement solutions to draw the essential link between social media investment and return.
In this session, I’ll be looking at the full range of online tools that do the job and don’t cost the earth.
To book, visit the CIPR’s Eventbrite page.
Blogging clinic, Saturday 10th November
Having spoken at a host of digital conferences this year, including LincUpLive, Blogcamp and Cybher, I’m really looking forward to sitting in the Blogging Clinic at Blogfest and taking questions throughout the day from some of the 300 blogging delegates in attendance.
The conference is sold out, but you can read more about it on the Blogfest website.
See you there?