A guest post on the art of content marketing by Toby Reid, the founder of In A Fishbowl.
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Posts tagged as:
Marketing
Chris Lee of Planet Content explains how to write an effective customer case study
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Vocus has released a white paper examining the debate surrounding who ‘owns’ social media
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Crispin Read knows a thing or two about how to use accounts to guide business decisions, so I asked him for his experiences when it comes to deciding on a marketing budget.
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Most people think of PR as a technique for generating awareness. This is true, but if this is the only way that you’re using your PR, you’re missing a trick.
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In a competitive marketplace, why try and fight for market share when you can create a marketplace of one: you?
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This is a guest post by voiceover artist Richard Heathcote. While working together on a couple of projects, I asked him to outline the business case for audio content online. Here’s his answer.
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