February 4, 2012

27 stunning visual ads for creative inspiration

I’ve got a weakness for really good visual advertisements – the kind that make you gasp, smile or stare in wonderment. Here are 27 of my favourite pieces of creative inspiration. Click each image to view it full size.

01. Pilot markets its fine-line pen by micro-tattooing a series of LEGO men 02. Zaini promotes it’s smooth milk chocolate with a perfectly fluid kiss 03. Coca Cola erect a ‘living billboard’ that absorbs air pollutants
04. Martor goes gory to comic effect with this billboard ad for razorblades 05. The Economist promises big ideas with a bulb that lights as you pass underneath 06. The University of Aarhus reaches out to science students with a microscopic brochure
07. Audi erects a metallic billboard where part rusts, revealing the ad over time 08. Montana Meth Project releases a striking illustration of the dangers of meth use. 09. PampaVerde uses makeup to great effect to promote the size of its Extra Big Burger
10. Pepsi leaves us in no doubt about just how light its diet soda is 11. Sony goes retro to promote the capacity of its Microvault USB memory stick 12. Beau Rivage Resort & Casino creates an unusually inviting luggage belt
13. GITAM BBDO gets noticed with spicy promotional business cards 14. Sensodyne goes minimalist with a double-take ad for toothpaste 15. A dentist launches a street campaign that’s a bit like pulling teeth
16. A Swedish horror  festival breaks from tradition to pull in the press 17. An environmental consultant puts his stamp on waste with this alternative to the business card 18. The Shoe Hospital treats footwear as patients, if this ad is to be believed
19. Amnesty launches domestic violence ad that responds to being looked at 20. A Romanian ad forces payphone users to face domestic violence 21. Stop’n Grow circulates a shopping bag that puts you right off nailbiting
22. A direct mail campaign against shark finning puts the damage in your hands 23. Alzheimer’s New Zealand creates eraser-like USB sticks to highlight memory loss 24. Superette promotes its ‘short shorts’ with a bench ad that prints right on users legs
25. Nivea makes bold claims about the power of its cellulite cream with this sofa 26. Graco uses flawless photo manipulation to promote its mattresses 27. WWF uses minimalist materials and a familiar cloud to highlight water pollution

Want more? Follow me on Posterous for daily doses of creative inspiration.

Trust me, I’m a cartoonist

trust me - cartoonist taking a brief

Working with creative types can be tough for your average business – how do you brief on something you don’t really understand? In this guest post, cartoonist Colin Shelbourn looks at some of the comments that put strain on the client relationship.

There are a number of ways NOT to commission a cartoon. Here are six things a client might say and the cartoonist’s secret thoughts.

1. “I love your style but could you draw it like (insert famous cartoonist’s name here)?”

Terrific. This means (insert famous cartoonist’s name) wasn’t available or exceeded your budget.

2. “Draw anything you like. It doesn’t matter.”

My brain has just frozen over and all ideas become extinct.

3. “Here’s how I want the cartoon to look and I’ve come up with a joke and a caption and a funny character.”

Well done, you’ve just hired an expensive pen.

4. “This isn’t what we agreed at the start but I’ve just had a better idea.”

Please don’t spoil a beautiful relationship.

5. “I know we said three people but can you also include a football team. And a circus.”

Oh good. All cartoonists like to draw a circus.

6. “Hm, yes. I see. I like the way you’ve drawn that leg.”

Noooooo – be brave. Don’t accept the initial sketches if you don’t like them. Cartoonists prefer happy clients and enjoy the challenge of getting closer to the target.

Cartoons can be political, satirical, whimsical, campaigning, hard-hitting and, occasionally, funny. Cartoonists, on the other hand, are all about happy clients.

Are you a blogger? March is Be My Guest month, and we’re encouraging bloggers from all over the world to swap posts and reach new audiences. See Be My Guest for more information.

Designs on getting some recognition for your creative talent?

Modern design items

The Design, Advertising and Digital Awards 2010 are open for entries from anyone with creative, commercial work to showcase.

Established in 1962 to reward exceptional and inspirational design and advertising work, the D&ADs offer recognition across an enormous number of categories.

Awards are organised into the following areas:

  • Integrated
  • TV & Cinema Advertising
  • TV & Cinema Communications
  • Radio Advertising
  • Music Videos
  • Direct
  • Outdoor Advertising
  • Press Advertising
  • Graphic Design
  • Packaging Design
  • Magazine & Newspaper Design
  • Book Design
  • Branding
  • Product Design
  • Environmental Design
  • Digital Advertising
  • Mobile Marketing
  • Websites

A full breakdown of the list of separate categories can be found in the D&AD Awards catalogue and price guide (PDF).

Entry to each category is individually priced, and all entries must be made by Wednesday 27th January 2010. However, entries made before Wednesday 18th November 2009 will receive a 10% discount.

Visit the D&AD Awards 2010 for more information.