Have you seen the tweeting bra?

tweeting-bra

To help generate increased awareness of the need for regular breast self-examination, Nestlé Fitness have come up with a rather novel campaign. They’re put a sensor inside the clasp of the bra of a leading Greek celebrity Maria Bakodimou and every time she removes it, it sends a message via bluetooth to her mobile phone, which then tweets to let the world know she has undone her bra.