Public relations
If you want to raise your brand's profile, public relations is an effective tool for getting the right messages through to the right people via the media.
Whether you are looking for a short-term consultation or a long-term public relations campaign, we can help. Emily Cagle Communications has led campaigns in everything from film production to personal finance, online gaming to social events.
A typical project might go something like this: First, we will work carefully with you to fully understand the product or service you offer and the key messages you want to convey to your audience. Next, we'll draw up a schedule of activity designed to reach your target market by sparking the interest of key journalists. This will include writing and distributing press releases, talking to journalists, arranging interviews and scouring the news for relevant industry developments for your spokesperson to comment on.
To keep you in the loop, we'll also produce regular activity and coverage reports, so you'll know exactly what we've been doing and exactly what the results are. And we think you'll be impressed.
Related Articles
How to use public relations to support every stage of the sales funnel
This is a guest post from Bryony Thomas, Chief Clear Thinker, Clear Thought Consulting Ltd.
Most people initially think of public relations as a technique for generating awareness for their products or services. This is absolutely true, but if this is the only way that you’re using your public relations effort, ...
[read: How to use public relations to support every stage of the sales funnel]
How to kill a news release in five easy steps
Planning to put out a press release to publicise your latest business development, promotion or event? Hoping to stand out against the hundreds of releases each of your target journalists receives every day?
Stop, take a deep breath and read these five steps to killing it stone dead before you even ...
[read: How to kill a news release in five easy steps]
Spam wars: saving PR from itself
A campaign against the level of irrelevant material circulated by PRs has been launched under the heading 'An Inconvenient PR Truth'. And the associated findings do not make pretty reading for the industry.
Release distribution service RealWire (who are leading this latest campaign) launched a survey late last year to look ...
[read: Spam wars: saving PR from itself]
Getting good PR out of the big freeze
The ‘big freeze’ that struck the UK earlier this month undoubtedly had a negative impact upon business. With people unable to get to work and vital deliveries delayed, the cumulative loss to UK enterprise is predicted to top £1 billion.
Nevertheless, some businesses ploughed on through the terrible conditions and got ...
[read: Getting good PR out of the big freeze]
Are you getting value from your PR agency?
The latest update of the Bellwether Report, published today, shows that whilst marketing spend declined for the ninth quarter running, PR budgets saw a slower rate of decline in the final quarter of 2009 compared to the previous quarter – from 24.4% down to just 4%. The report also shows ...
[read: Are you getting value from your PR agency?]
