Eamonn Moore looks at the difficult question of ethics in the communications industries
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From the category archives:
Public Relations
Vocus has released a white paper examining the debate surrounding who ‘owns’ social media
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Most people think of PR as a technique for generating awareness. This is true, but if this is the only way that you’re using your PR, you’re missing a trick.
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Planning to put out a press release to publicise your latest business development, promotion or event? Stop, take a deep breath and read these five steps to killing it stone dead before you even hit send.
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A campaign against the level of irrelevant material circulated by PRs has launched under the heading ‘An Inconvenient PR Truth’, and the associated findings do not make pretty reading for the industry.
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The ‘big freeze’ that struck the UK earlier this month undoubtedly had a negative impact upon business. Nevertheless, some businesses ploughed on through the terrible conditions and got good PR out of the bad weather.
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