Writing, Copyediting, Proofreading and PR
How to use public relations to support every stage of the sales funnel
March 4, 2010
Most people think of PR as a technique for generating awareness. This is true, but if this is the only way that you’re using your PR, you’re missing a trick.
Filed under: Featured, Guest posts, Marketing, Public Relations — Tags: Marketing, pr, Public Relations, sales, sales funnel — @ 9:03 am
How to kill a news release in five easy steps
February 3, 2010
Planning to put out a press release to publicise your latest business development, promotion or event? Stop, take a deep breath and read these five steps to killing it stone dead before you even hit send.
Filed under: Featured, Public Relations — Tags: bad pitch, gaffe, News, news release, press release, wrong — @ 8:45 am
Spam wars: saving PR from itself
January 28, 2010
A campaign against the level of irrelevant material circulated by PRs has launched under the heading ‘An Inconvenient PR Truth’, and the associated findings do not make pretty reading for the industry.
Filed under: Featured, Public Relations — Tags: good practice, industry, irrelevance, pr, Public Relations, relevance, wire distribution — @ 1:22 pm
Getting good PR out of the big freeze
January 20, 2010
The ‘big freeze’ that struck the UK earlier this month undoubtedly had a negative impact upon business. Nevertheless, some businesses ploughed on through the terrible conditions and got good PR out of the bad weather.
Filed under: Featured, Public Relations — Tags: bad weather, big freeze, frozen Britain, good PR, pr opportunities, snow, uk snow, uk weather — @ 11:33 am
Are you getting value from your PR agency?
January 18, 2010
For businesses tempted to engage the services of a PR agency, finding the balance between value and price can be tough. Before you leap on the cheapest option on the table, here are some questions to help put ‘value’ in perspective.
Filed under: Featured, Marketing, Public Relations — Tags: budgets, competition, cost, pr, Public Relations, recession, value, Writing — @ 3:36 pm
Emily Cagle Communications is recruiting
October 15, 2009
We’re looking for the brightest rising star in the region to come and join our vibrant agency as we continue to win clients nationwide.
Filed under: Public Relations — Tags: east midlands, expansion, jobs, lincoln, Lincolnshire, pr, Public Relations, recruitment, vacancy — @ 9:58 am
The first and the last word in charity adoption
September 25, 2009
When I came across the ‘Adopt a Word’ initiative that allows you to ‘adopt’ a word for charity, my first thought was, “What word shall I get?” and my second was, “What a great idea!”
Filed under: Marketing, Public Relations, Social Media, Writing — Tags: charity, communications, giving, Marketing, pr, Public Relations, words — @ 2:58 pm
Great expectations: getting real about sponsorship
September 9, 2009
In most cases, the media simply don’t view sponsorships themselves as newsworthy.
Filed under: Events, Featured, Guest posts, Public Relations — Tags: coverage, expectations, exposure, guest post, media, pr, Public Relations, sponsorship — @ 9:58 am
Diagnosing weak marketing: a good cause for heart failure
August 10, 2009
The £1 challenge was dubbed a “catastrophic failure”. Here are the main five reasons I think the campaign failed to launch.
Filed under: Events, Marketing, Public Relations, Social Media — Tags: campaign, charity, failure, fund raising, Public Relations, £1 challenge — @ 12:54 pm
What price news?
August 6, 2009
So, Rupert Murdoch wants to charge for all online content from News Corp. Would you pay to retain the right to read, or simply go elsewhere?
Filed under: Copywriting, News, Public Relations, Writing — Tags: journalism, micro-payments, news corporation, newspapers, online news, Social Media — @ 2:09 pm
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