Writing, Copyediting, Proofreading and PR
How to use public relations to support every stage of the sales funnel
March 4, 2010
Most people think of PR as a technique for generating awareness. This is true, but if this is the only way that you’re using your PR, you’re missing a trick.
Filed under: Featured, Guest posts, Marketing, Public Relations — Tags: Marketing, pr, Public Relations, sales, sales funnel — @ 9:03 am
Branding: position yourself at the front
March 1, 2010
In a competitive marketplace, why try and fight for market share when you can create a marketplace of one: you?
Filed under: Featured, Guest posts, Marketing — Tags: Apple, brand, branding, Dyson, Hoover, market leader, Marketing, PC, personal computer, Pringles, Proctor & Gamble — @ 8:00 am
Get social media into your business
February 25, 2010
The hype of social media is at times, a near spiritual fever. Don’t panic and don’t rush into it because of all the noise surrounding social media.
Filed under: Featured, Guest posts, Marketing, Social Media — Tags: business, business growth, Marketing, Social Media, targets — @ 8:00 am
Small: the new big
February 23, 2010
Nowadays, it’s okay to admit you’re a small business. The customers you really want to attract will no longer hold it against you. In fact, they might be glad to hear it.
Filed under: Featured, Guest posts, Marketing — Tags: branding, small business, the royal we — @ 8:00 am
Audio marketing for business
February 2, 2010
This is a guest post by voiceover artist Richard Heathcote. While working together on a couple of projects, I asked him to outline the business case for audio content online. Here’s his answer.
Filed under: Featured, Guest posts, Marketing — Tags: audio, audio content, business, Marketing, podcast, voice marketing, voice over, voiceover — @ 9:03 am
Seminars to boost your social media marketing strategy
January 26, 2010
Fresh Business Thinking will be hosting a seminar-based social media event in London in March.
Filed under: Events, Marketing, Social Media — Tags: business, event, Marketing, Social Media, social networking, twitter — @ 9:46 am
Are you getting value from your PR agency?
January 18, 2010
For businesses tempted to engage the services of a PR agency, finding the balance between value and price can be tough. Before you leap on the cheapest option on the table, here are some questions to help put ‘value’ in perspective.
Filed under: Featured, Marketing, Public Relations — Tags: budgets, competition, cost, pr, Public Relations, recession, value, Writing — @ 3:36 pm
Selling in a foreign language
December 18, 2009
The Internet abounds with scary translations of signposts or menus that we can all laugh at, but presuming you don’t want your marketing materials to be mocked, here’s a few hints about getting it right.
Filed under: Copyediting, Copywriting, Guest posts, Marketing, Proofreading, Writing — Tags: english, french, lost in translation, mistakes, regional differences, translation — @ 10:18 am
Bloggers, are your messages being distorted?
December 11, 2009
Blogs can be a hotbed of miscommunication. Here’s my guide to three factors that can disrupt your messages.
Filed under: Featured, Marketing, Writing — Tags: blogging, communications, double meaning, miscommunications, misunderstandings, Social Media — @ 8:56 am
Designs on getting some recognition for your creative talent?
October 31, 2009
The Design, Advertising and Digital Awards 2010 were established to reward exceptional and inspirational design and advertising work in 1962.
Filed under: Awards, Marketing — Tags: advertising, Awards, creative, design, digital — @ 4:25 pm
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