Writing, Copyediting, Proofreading and PR

How to use public relations to support every stage of the sales funnel

March 4, 2010

Most people think of PR as a technique for generating awareness. This is true, but if this is the only way that you’re using your PR, you’re missing a trick.

Filed under: Featured, Guest posts, Marketing, Public Relations — Tags: Marketing, pr, Public Relations, sales, sales funnel — @ 9:03 am

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The launch of #BeMyGuest in March: a month of mutual blogging

March 1, 2010

We’re making March the month to encourage some mutual guest blogging via ‘Be My Guest.’

Filed under: Featured, Guest posts, Social Media, Writing — Tags: #bemyguest, blogging, Social Media — @ 1:57 pm

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Branding: position yourself at the front

In a competitive marketplace, why try and fight for market share when you can create a marketplace of one: you?

Filed under: Featured, Guest posts, Marketing — Tags: Apple, brand, branding, Dyson, Hoover, market leader, Marketing, PC, personal computer, Pringles, Proctor & Gamble — @ 8:00 am

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Get social media into your business

February 25, 2010

The hype of social media is at times, a near spiritual fever. Don’t panic and don’t rush into it because of all the noise surrounding social media.

Filed under: Featured, Guest posts, Marketing, Social Media — Tags: business, business growth, Marketing, Social Media, targets — @ 8:00 am

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Small: the new big

February 23, 2010


Nowadays, it’s okay to admit you’re a small business. The customers you really want to attract will no longer hold it against you. In fact, they might be glad to hear it.

Filed under: Featured, Guest posts, Marketing — Tags: branding, small business, the royal we — @ 8:00 am

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How to kill a news release in five easy steps

February 3, 2010

Planning to put out a press release to publicise your latest business development, promotion or event? Stop, take a deep breath and read these five steps to killing it stone dead before you even hit send.

Filed under: Featured, Public Relations — Tags: bad pitch, gaffe, News, news release, press release, wrong — @ 8:45 am

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Audio marketing for business

February 2, 2010

This is a guest post by voiceover artist Richard Heathcote. While working together on a couple of projects, I asked him to outline the business case for audio content online. Here’s his answer.

Filed under: Featured, Guest posts, Marketing — Tags: audio, audio content, business, Marketing, podcast, voice marketing, voice over, voiceover — @ 9:03 am

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Spam wars: saving PR from itself

January 28, 2010

A campaign against the level of irrelevant material circulated by PRs has launched under the heading ‘An Inconvenient PR Truth’, and the associated findings do not make pretty reading for the industry.

Filed under: Featured, Public Relations — Tags: good practice, industry, irrelevance, pr, Public Relations, relevance, wire distribution — @ 1:22 pm

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Getting good PR out of the big freeze

January 20, 2010

The ‘big freeze’ that struck the UK earlier this month undoubtedly had a negative impact upon business. Nevertheless, some businesses ploughed on through the terrible conditions and got good PR out of the bad weather.

Filed under: Featured, Public Relations — Tags: bad weather, big freeze, frozen Britain, good PR, pr opportunities, snow, uk snow, uk weather — @ 11:33 am

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Are you getting value from your PR agency?

January 18, 2010

For businesses tempted to engage the services of a PR agency, finding the balance between value and price can be tough. Before you leap on the cheapest option on the table, here are some questions to help put ‘value’ in perspective.

Filed under: Featured, Marketing, Public Relations — Tags: budgets, competition, cost, pr, Public Relations, recession, value, Writing — @ 3:36 pm

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