I’ve got a weakness for really good visual advertisements – the kind that make you gasp, smile or stare in wonderment. Here are 27 of my favourite pieces of creative inspiration. Click each image to view it full size.
 01. Pilot markets its fine-line pen by micro-tattooing a series of LEGO men |
 02. Zaini promotes it’s smooth milk chocolate with a perfectly fluid kiss |
 03. Coca Cola erect a ‘living billboard’ that absorbs air pollutants |
 04. Martor goes gory to comic effect with this billboard ad for razorblades |
 05. The Economist promises big ideas with a bulb that lights as you pass underneath |
 06. The University of Aarhus reaches out to science students with a microscopic brochure |
 07. Audi erects a metallic billboard where part rusts, revealing the ad over time |
 08. Montana Meth Project releases a striking illustration of the dangers of meth use. |
 09. PampaVerde uses makeup to great effect to promote the size of its Extra Big Burger |
 10. Pepsi leaves us in no doubt about just how light its diet soda is |
 11. Sony goes retro to promote the capacity of its Microvault USB memory stick |
 12. Beau Rivage Resort & Casino creates an unusually inviting luggage belt |
 13. GITAM BBDO gets noticed with spicy promotional business cards |
 14. Sensodyne goes minimalist with a double-take ad for toothpaste |
 15. A dentist launches a street campaign that’s a bit like pulling teeth |
 16. A Swedish horror festival breaks from tradition to pull in the press |
 17. An environmental consultant puts his stamp on waste with this alternative to the business card |
 18. The Shoe Hospital treats footwear as patients, if this ad is to be believed |
 19. Amnesty launches domestic violence ad that responds to being looked at |
 20. A Romanian ad forces payphone users to face domestic violence |
 21. Stop’n Grow circulates a shopping bag that puts you right off nailbiting |
 22. A direct mail campaign against shark finning puts the damage in your hands |
 23. Alzheimer’s New Zealand creates eraser-like USB sticks to highlight memory loss |
 24. Superette promotes its ‘short shorts’ with a bench ad that prints right on users legs |
 25. Nivea makes bold claims about the power of its cellulite cream with this sofa |
 26. Graco uses flawless photo manipulation to promote its mattresses |
 27. WWF uses minimalist materials and a familiar cloud to highlight water pollution |
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