Comments on: How to kill a news release in five easy steps

By: Emily Cagle

Emily Cagle — Wed, 03 Feb 2010 23:06:35 +0000

Hi all,

Nikki, Rachael and Tim – Thanks for commenting. Glad you found it useful.

CopyChameleon & Simon – Ha! I’m guessing that’s a common one, then?

By: Tim

Tim — Wed, 03 Feb 2010 21:23:43 +0000

Very pertinent article. Bit of a shame about the typos and literals but worth me pointing some of my clients to.

By: Simon Apps

Simon Apps — Wed, 03 Feb 2010 20:26:05 +0000

When attaching a photo, make sure it’s too large so it crashes all the journalists’ in-boxes as this will ensure they remember you (or too small to be of any use). And also, if you decide to copy the photo to the picture desk, be sure to use a photographer who doesn’t bother embedding a caption – then the picture desk staff can have great fun trying to work out which of the hundreds of press releases the picture relates to. Great article Emily.

By: Nikki Pilkington

Nikki Pilkington — Wed, 03 Feb 2010 12:25:10 +0000

Some great pointers – you should send every potential client to this list before they ask you to write a ‘press release about how fab we are’

By: Deborah

Deborah — Wed, 03 Feb 2010 11:36:27 +0000

Very pertinent points Emily, and worth reiterating over and over no matter what profession or industry you’re in.
The untargeted approach must come from those who live their lives by the mantra “it’s a numbers game” ..

By: CopyChameleon

CopyChameleon — Wed, 03 Feb 2010 11:15:57 +0000

Also – don’t forget to send them a fantastically grainy unsolicited photo of about 5MB which is covered in company branding and with at least two people looking in different directions. works a treat!

By: Rachael

Rachael — Wed, 03 Feb 2010 10:58:15 +0000

Great post Emily!! This should be sent out to anyone thinking of or starting out in murky world of public relations.