Getting examples of your knowledge out into the public sphere is a great way to raise your profile and prove that you understand your industry. Whether you write a blog, place articles in the media, or even pen a book, you can be sure that one day, without warning, you’ll suffer from the dreaded writer’s block.
Faced with this malady, some scour the internet for ideas to inspire them, while others head to the shops or water cooler, hoping a distraction will allow their next brainwave to come naturally. But sometimes, these methods just don’t work.
The next time you find yourself staring at a blank screen, bereft of inspiration, these five questions should help get you writing once again:
- When was the last time a client asked you a question about what you are doing for them or how you do it? Keep a note of these questions to create a ready list of article topics to dip into.
- What are the most common misconceptions about the kind of services you offer? Posts that make a complicated industry easily understood can be very popular, and will also put potential clients at ease.
- For each of the services you offer, there’s usually a line between DIY and calling in the professionals. Can you define that line, and what advice can you give DIYers?
- Do you subscribe to industry news sources to keep up with events and legislation affecting what you do? Translate these into layman’s terms to create useful news snippets for your readers.
- Are there others within your business with a related but different skill set or knowledge base? Make the most of the rich resources around you by inviting staff to contribute ideas, anecdotes or even full articles.
So, would these ideas work for you? What do you do when your creativity takes an unscheduled vacation?
