Today, MarketingDonut.co.uk have kindly published my guest post on maintaining realistic expectations when sponsoring a cause, event or initiative.
Here’s an excerpt:
At this point, you might start seeking coverage in your own industry’s ‘trade publications’, but here’s a warning:
In most cases, the media simply don’t view sponsorships themselves as newsworthy.
Visit “Expose yourself properly: No story means no PR” now to read the full post.
