UK-based marketing and PR resources on Twitter

For the last couple of weeks, I’ve been looking at Twitter accounts associated with UK business resources. Today, I’m looking at UK-based marketing and PR publications on Twitter.

Many small business owners are managing their own marketing activity, so following these Twitter accounts can offer a great source of information and inspiration.

• @prweekuknews – This is the (seemingly unofficial) feed for the UK edition of PRWeek, the source for news and analysis surrounding public relations. Follow this account for updates and links to stories as they are published. This is an automated feed though, so there’s no chatting to be had.
• @BrandRepublic – Brand Republic covers online advertising, marketing, media and PR. This is mostly an automated feed, but there’s some conversation in between the headlines. (Update: On 29th July, @BrandRepublic announced that they’re replacing the auto-feed with links to just “the best news and blog posts.” Good news, I say!)
• @TheDrum -  An online resource covering advertising, design, media, marketing and PR. Again, the account chiefly posts links to headlines on the site but is slightly more interactive than most, with opportunities to ask questions and suggest content.
• @utalkmarketing – The UTalkmarketing website is a merry mix of marketing news, case studies, opinion pieces and how-to guides. Follow this account for a heads up when new articles are posted.
• @MarketingWeekEd – This is a pure news feed for Marketing Week, one of the UK’s leading marketing publications. Again, it’s hard to tell if this one is official, but it’s an effective way as any to keep abreast of the latest stories in the world of marketing.

And finally…I’ve mentioned these guys before in a previous Twitter post, but I can’t let a Twitter post on marketing go by without a mention for:

• @MarketingDonut – Marketing Donut is a marketing resource website that publishes quality marketing advice and is completely accessible to non-marketers in style and content. They’ll also answer your burning marketing questions – just tweet.

That’s it for now.

Update: Twitter now offers its own marketing and customer service ‘how-to’ guide for businesses. It takes you through the basics, including key Twitter lingo, and offers tips on best practice. There are also case studies so you can learn how some big brands have leveraged the power of Twitter. Check out the Twitter101 guide for more information.