February 4, 2012

PR: Practically (Ir)Relevant?

Newspapers

According to holdthefrontpage.co.uk, journalists consider less than 10% of the PR material they receive to be relevant to them:

Most PR material ‘irrelevant’ say journalists

Two thirds of journalists want to receive less material from the commercial PR sector according to the preliminary results of an online survey.

[...] Early results have shown that half the respondents consider less than 10pc of the content delivered to them by the commercial PR sector is relevant and that two-thirds of them want to receive less such material.

When I read the report, my first thought was that the findings themselves are a little weak in the PR stakes – a great headline but not much content. There’s little information in the report about a) the number of respondents and b) how broadly representative that sample is of journalists in general. So, ironically, the piece may be guilty of exactly what makes so much PR just hot air: a lack of credible numbers to back it up.

Of course, it’s now relatively easy to set oneself up as a PR professional, buy access to a media database and start churning out releases in all directions. Spam exists in every industry – why should PR be any different? They say spam accounts for some 90-95% of all emails sent, so it’s not really surprising that journalists are being targeted.

The real issue is this: are experienced PR professionals who should know better putting out hardly relevant and barely interesting information en masse? Well yes, some are. Do they make up the majority? Actually, I think not.

Remember, a PR person’s job is to get coverage. Very few, if any, of us are being paid simply to spew out information. It has to find a voice in a media that is then heard by the client’s target audience. Spam won’t achieve that, so I find it hard to believe it’s a practice that’s dominating mainstream PR activity.

Of course, I can see why a journalist on the receiving end of hundreds of time-wasting emails and calls per day would think differently.

The Consortium Small Business Networking Club is coming to Lincoln

IMAGE - chic crowds

Update: Plans have changed since this announcement was made. Please see this post for more information: 4Networking is coming to Lincoln.

After meeting with Tara Carlile-Swift (@taraconsortium) last week, I’m pleased to announce that Emily Cagle Communications will be working with Consortium to create, support and grow the Lincoln branch of the very popular Consortium East Midlands Small Business Networking Club.

Clubs are already up and running in Derby and Nottingham, with the Leicester club kicking off from 2nd July.

After a number of years working in London, I’m happy to be back in Lincoln and supporting local business in the city I grew up in. We’re hoping that the club will grow to become a useful support network for people in Lincoln running small businesses.

The agenda for every club is pretty straightforward:

  • Food, wine & networking
  • 30-40 min seminar or speaker to inspire or inform you
  • 20 minutes of speed networking
  • ..and when we have time we move to the pub to finish the evening off

If you’d like to get involved, watch this space or head over to the Consortium Small Business Networking Club and sign up for the newsletter so that Tara can keep you posted.

In the meantime, if you are based in Lincoln and interested in appearing as a guest speaker, please let me know.

How advanced is your animal welfare policy?

Dogs

The RSPCA Good Business Awards 2009 highlight the exceptional achievements of UK businesses in advancing the animal welfare aspect of their ethical policies.

Entries are categorised by business sector and company size, with 12 awards available in total:

Cosmetics:

  • Small Company (249 employees or less)
  • Large Company (250 employees or more)
  • Lifetime Achievement Award

Fashion:

  • The Innovation Award
  • Small Company (249 employees or less)
  • Large Company (250 employees or more)

Food:

  • Restaurant Chain
  • Independent Restaurant
  • Pub
  • Independent Retailer
  • Independent Restaurant
  • People’s Choice Supermarket

The RSPCA Good Business Awards are free to enter and the deadline for entries is 5pm on Tuesday 30th June 2009.

For further information, visit the RSPCA Good Business Awards.

Embrassing errers: the ten biggest proofreading gaffes

Proofreading error

When it comes to proofreading copy, whether it’s intended to be published online or in print, there’s no room for error. As soon as that copy is out in the public domain, it stands as a representation of whoever has written it.

The job of a proofreader is to act as a safety net for these errors, catching and modifying mistakes before they can be allowed to slip through – but sometimes, mistakes slip through regardless. Even the most diminutive of proofreading errors can cause huge repercussions, at the very least making the author seem careless and uninformed, and at the worst changing the meaning of what is being said entirely.

Although this can be amusing in some circumstances, ultimately this casts a bright light on just why proofreading is so important to your business.

Read on for ten of my favourite famous proofreading gaffes, where small instances of poor proofreading have gone on to cause widespread chagrin for the red-faced authors.

1. Proofreaders wanted

When posting an advert looking for proofreaders, you would expect the job description to be grammatically flawless. However, a job advert posted recently seeking a ‘Copy Editor for Women’s Magazine Site’ contained no less than 3 spelling errors: twice asking for ‘editting’ experience, and going on to cite the name of the magazine incorrectly as ‘Women’s World’ instead of ‘Woman’s World’.

2. Continuity error

Of course, it isn’t only orthographical gaffes that need to be picked up on by the proofreader – maintaining continuity is just as important. An early edition of Mary Shelley’s Frankenstein contains the phrase ‘the latter days of December’. However, a vigilant proofreader would have altered this to ‘September’, which was the month being referred to in the rest of the passage. Later editions of the novel carried the correct date.

3. Grauniad or Guardian?

The Guardian newspaper has garnered an impressive reputation for frequent typographical errors, so much so that it has earned the nickname ‘The Grauniad’ (first used in Private Eye magazine). Often cited is The Guardian’s first ever issue, which contained the spelling error ‘atction’ for ‘auction’.

4. Mis-stated

In 1988 the University of Wisconsin awarded thousands of diplomas with the glaring error ‘Wisconson’ typed on every one. Six months passed before anyone picked up on this blunder. An official at the time defended this by saying the certificates had been proofread, but only to check their names and degree-subjects – not any of the ‘standard information’.

5. When corrections become errors

A poem by W.B. Yeats, ‘Among School Children’, contained a reference to the ‘solider Aristotle’. An over-zealous printer assumed the poet had made a spelling error and corrected it to ‘soldier Aristotle’ – a correction that stayed in print for years and gave the sentence an entirely different meaning.

6. Adulterated text

In the 1632 edition of the King James Bible the omission of the word ‘not’ gave whole new meaning to the seventh commandment, appearing as ‘Thou shalt commit adultery’. The printer of this error was fined £300 for his mistake.

7. Web figures gone awry

Several products at Comet’s online store were advertised at bargain prices in 2002, when some obviously incorrect figures were left unnoticed and went live on the site. This resulted in some lucky shoppers being able to buy, for example, an Aiwa hi-fi worth £89 for £8.43.

8. The costly comma

The case of a comma cost a Canadian cable television provider over a million dollars in 2006, when it lost a court case in a contract dispute with a telephone company. This was due to the inclusion of the second comma in the line of the contract which stated that the agreement “shall continue in force for a period of five years from the date it is made, and thereafter for successive five year terms, unless and until terminated by one year prior notice in writing by either party.”

Though the cable television company believed that the first five years of the deal were secured, the inclusion of the second comma changed the meaning of the sentence, which allowed the telephone company to terminate the contract at any time with one year’s notice.

9. Checking failure

GCSE students across England were left in the lurch in 2008, when their exam papers contained a significant disparity between question and answer booklets. The exam board responsible for the papers had failed to pick up on this and allowed some hundred thousand exam booklets to be printed before school invigilators noticed the mistake.

10. Not consulting a dictionary

A newspaper headline touting the benefits of reading Webster’s Dictionary in 2000 can hardly have done much for the Jackson Citizen Patriot’s credibility. The published story about an avid reader of the famous dictionary was accompanied by the headline: ‘Want to spell like a champ? Read Wenster’s dictionary.’

Advertisers, have you been thinking BIG?

Blank billboard

Do you excel in creative excellence across any media platform? Do your campaigns stand out from the crowd in a big way?

If so, the Campaign Big Awards 2009 may be your opportunity to get some well-deserved recognition for your latest campaign.

There are twelve product categories open for entries:

  • Alcoholic drinks
  • Automotive, aerospace, marine
  • Charity, NGO, not-for-profit, public service
  • Consumer durables and furniture
  • Fashion and beauty
  • Financial, corporate and utilities
  • Government (national and local)
  • Grocery, soft drinks and household
  • Health and pharmaceutical
  • IT and technology
  • Media and entertainment
  • Sport, travel and leisure

This year, the organisers have also introduced six new categories, one for each form of media (Digital, Direct, Outdoor, Press, Radio and TV & Cinema). There is also now an integrated campaign category.

Finally, the Paul Arden Award is also available for anyone who feels that have they have pushed the boundaries of the industry in an original, unpredictable and brave manner. This award is free to enter and gives the winner an opportunity to walk away with a £1,000 book token.

The deadline for entries is Friday 19th June 2009, and the final shortlist will be announced on the 18th September 2009.

For more information on how to enter, visit The Campaign Big Awards.

Is your call centre a cut above?

Phone cans

The CCF European Call Centre Awards 2009 give recognition to call centres and the individuals who work in them. If you have made a real impact in the last year, these awards are for you.

There are 21 categories available for entry in 2009:

  • Best Small Call Centre (50 seats of fewer)
  • Best Medium-Sized Call Centre (50 to 500 seats)
  • Best Large Call Centre (over 500 seats)
  • Best Virtual Call Centre
  • Best Improvement Strategy
  • Best Use of Technology
  • Best Campaign
  • Best Multi-Channel Contact Centre
  • Best Centre for Customer Service
  • Best People Practice
  • Best Outsourcing Partner
  • Best Centre to Work For
  • Corporate Responsibility Award
  • Best Product at Call Centre Expo
  • Contact Centre Manager of the Year
  • Advisor of the Year
  • Small Team of the Year
  • Large Team of the Year
  • Non-European Call Centre of the Year
  • Lifetime Achievement Award
  • European Call Centre of the Year

The deadline for entries is 11pm on Wednesday 24th June 2009. There is no limit to the number of categories you can enter, but there is a charge of £100 + VAT per entry.

For more information, visit the CCF European Call Centre Awards.

Are you helping to raise the quality of small business?

The UK Enterprise Support Awards 2010 showcase the individuals and organisations which have done most to train and support small business operators in 2009.

The awards are sponsored by SFEDI, an organisation dedicated to improving the quality of support for small business in the UK.

There are 7 categories open for entry:

  • Enterprise Champion – Business or Social Enterprise Director(s)/Owner/ Entrepreneur
  • Enterprise Champion – Enterprise Support Professional
  • Enterprise Champion – Professional service provider
  • Enterprise Champion – ‘Buddy’
  • Enterprise Champion – Builder of Enterprise Support Networks
  • Enterprise Champion – Financial Services industry Product or Programme for start up
  • Overall UK Champion Enterprise Supporter 2010

No deadline for entry is publicised at this time.

For more information, visit the SFEDI UK Enterprise Support Awards.