Comments on: Ten steps to better customer testimonials http://www.emilycagle.co.uk/2009/04/ten-steps-to-better-customer-testimonials/ Thoughts on public relations, social media, marketing Wed, 24 Aug 2011 09:32:00 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Wayne Smallman http://www.emilycagle.co.uk/2009/04/ten-steps-to-better-customer-testimonials/comment-page-1/#comment-114 Wayne Smallman Tue, 02 Jun 2009 20:15:57 +0000 http://emilycagle.co.uk/blog/?p=514#comment-114 It's interesting — and refreshing — to see old-skool, "evergreen" business advice still holding its own. What with social media being the new kid in town, talking about brand management (controlling brand perception from the outset) and reputation management (fixing rep' after the damage is done), they all lead right back to the very basics, like client testimonials and case studies. Good stuff! It’s interesting — and refreshing — to see old-skool, “evergreen” business advice still holding its own.

What with social media being the new kid in town, talking about brand management (controlling brand perception from the outset) and reputation management (fixing rep’ after the damage is done), they all lead right back to the very basics, like client testimonials and case studies.

Good stuff!

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